Individuals looking to satisfy their cravings and restrictions: Our interviews revealed that individuals consider various factors when deciding on a restaurant, including cravings for specific cuisines and dietary restrictions such as price, convenience, quality, and diet.
 

Personalization: Interviewees expressed a preference for a food discovery app that offers personalized recommendations based on their taste, preferences, and past choices.
 

Influence of Recommendations: Several interviewees mentioned the influence of recommendations from friends and acquaintances in their restaurant choices, suggesting potential for social features within the app to enhance user experience.
 

Simplistic Interface/Clear Information: Participants highlighted the importance of a simple and clean interface that provides clear information such as price ranges, food images, and distance from location. They expressed frustration with clunky interfaces that make navigation to new locations challenging.
 

Challenges for Specific Diets: Individuals following specific diets, such as vegetarian, vegan, or halal, expressed frustration with the limited variety of dishes available at some restaurants. This lack of variety often leads to repetitive and uninspiring meal options, highlighting the need for more diverse offerings for individuals with dietary restrictions.
 

Discovery: Majority of interviewees expressed a desire to move away from relying on "safe" options and explore new restaurants. However, they noted a lack of information for unexplored dining establishments, which reduces their likelihood of trying out new places. Providing visibility to small businesses and community staples is crucial for encouraging exploration and discovery among users.